AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps on iOS in Italy, Q4 2024
Explore the trends and performance of the top consumer finance apps in Italy on iOS during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, Italy's iOS consumer finance app market showcased intriguing trends. Here's a breakdown of the performance of the top five apps, based on Sensor Tower data.
Revolut: Send, spend and save maintained a consistent presence with weekly downloads reaching a peak of 39.2K in mid-November. Active users steadily increased, ending the quarter at just over 1M.
isybank saw a significant decline in weekly downloads, dropping from 91.3K at the start of October to 8.3K by the end of December. Active users initially rose to 308K but gradually decreased to 261K by quarter's end.
BancoPosta had stable download numbers, with a notable increase to 12.8K in the final week of December. Active users fluctuated, peaking at 1.5M in mid-December.
Intesa Sanpaolo Mobile exhibited consistent download figures, hovering around 10K weekly. Active users showed an upward trend, reaching 2.8M in early December before a slight decline.
Splitwise experienced a surge in downloads towards the end of the quarter, culminating in 17K in the last week of December. Revenue peaked at $852 in the same period. Active users saw a rise, closing the quarter at 366K.
For more detailed insights and data, visit Sensor Tower's platform.
